We needed an iconic song to launch Pilsener Light's new creative concept: Vamos de sol a sol, which encourages long lasting experiences among Legal Drinking Age Consumers (LDACs). In Ecuador, reggaetón is the most popular musical genre; so, we paired one of the world's most famous reggaetón superstars, Latin Grammy-nominee Sebastián Yatra (Colombia), with Ecuadorian singer-songwriter Daniel Betancourth.
The result: a catchy and radio-friendly summer hit that sets the mood for partying from dusk till dawn.